Monday, July 6, 2009

Recent Twitter - by the numbers

This seems to suggest that the site (Twitter) has managed to engage a mass audience beyond those who typically engage with social media. (Sysomos)

Ref: -June 2009 care of TwitterGrader. com

and Sysomos


* 72.5% of all users joining during the first five months of 2009.

* 85.3% of all Twitter users post less than one update/day

* 21% of users have never posted a Tweet

* 93.6% of users have less than 100 followers, while 92.4% follow less than 100 people.

* 5% of Twitter users account for 75% of all activity

* New York has the most Twitters users, followed by Los Angeles, Toronto, San Francisco and Boston; while Detroit was the fast-growing city over the first five months of 2009

* More than 50% of all updates are published using tools, mobile and Web-based, other than TweetDeck is the most popular non- tool with 19.7% market share.

* There are more women on Twitter (53%) than men (47%)

* Of the people who identify themselves as marketers, 15% follow more than 2,000 people. This compares with 0.29% of overall Twitter users who follow more than 2,000 people.

THE NUMBERS - (as of June 2009)


• 79.79% failed to provide a homepage URL
• 75.86% of users have not entered a bio in their profile
• 68.68% have not specified a location
• 55.50% are not following anyone
• 54.88% have never tweeted (50.4% Sysomos)
• 52.71% have no followers

or look at that another way

• 24.14% of users have a bio in their profile
• 31.32% of users have a location in their profile
• 20.21% of users have a homepage URL in their profile
• 45.12% of users have tweeted at least once
• 47.29% of users have at least one follower
• 44.50% of users are following at least one account


Half of all Twitter users are not "active." If you take a general description of being "active" on Twitter to mean that you have posted a tweet at some point in the last 7 days (1 week), then the survey learned that 50.4% of all Twitter users fit this category.

If you remove the 21% that are empty placeholders (that is have never placed a tweet), this leaves about 30% of users who have an account and have tweeted before, but happen to be inactive now.


• The average user tweets .97 times per day
• The average user has tweeted 119.34 times in total
• The average user has a following-to-follower ratio of .7738


• 1.44% of all tweets are retweets
• 37.95% of all tweets contain an “@” symbol (mentions)
• 33.44% of all tweets start with an “@” symbol (replies)

A small minority creates most of the activity. A steep curve of a small minority of actively engaged content creators generating most of the activity on a site is common among social networks, but it is steeper and more pronounced on Twitter. 5% of users account for 75% of all activity, and 10% of users account for 86%.

This seems to suggest that the site has managed to engage a mass audience beyond those who typically engage with social media. (Sysomos)


Tuesday through Friday.

Tuesday the most popular for Sysomos numbers (up to May 2009)

Thursday for Grader


Between 9 - 4pm and then a growth spurt after 8 until around 12pm

TOP LOCATIONS as of 2009

Los Angeles
New York
San Francisco
San Diego
Washington, DC

Because the location field on Twitter profiles does not contain any structured data (Twitter does not require people to separate city from state or province, etc.) it is hard to do any detailed analysis on this data.

Fastest Growth Cities:

The cities with the biggest growing Twitter populations are: -

New York, Los Angeles, Toronto, San Francisco and Boston.
Los Angeles is the fastest growing city in the list.

Country by population
US is the biggest Twitter country by population percentage, followed by UK, Canada and Australia. (sysomos)

Nearly all of the data in this report comes from which has information on over 4.5 million Twitter profiles as of June 2009.
Dan Zarrella (inbound marketing manager and author of this report), Dharmesh Shah

Sysomos analyzed more than 11.5 million Twitter accounts, including the indexing of user profiles and status updates. Location and age information is based on information disclosed in their profile pages. Genders are based on the analysis of user's real names as disclosed against extensive lists of male and female names. Statistics for social media marketers is based on users who mention their profession in their profiles as social media practitioners, online marketers, and pr professionals.

Note: this survey report was produced in May and, as a result, hence data for May 2009 is not complete.

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