Thursday, February 24, 2011

Facebook v Twitter 2011

Research firm eMarketer estimates that more than half of adult internet users in the US were logging on to Facebook at least once per month at the end of last year. In 2011, the company forecasts that 132.5 million US web users will use the site monthly. Twitter, it adds, will enjoy faster growth rates in the near future but continue to attract ‘relatively few’ online Americans.
An increase of 13.4 percent in the number of users would mean Facebook will reach almost 9 in 10 social network users and 57.1 percent of Internet users this year.
By 2013, eMarketer estimates 62 percent of Web users and almost half (47.6 percent) of the overall US population will be on Facebook.
Twitter, in contrast, was used by 16.4 million US adults, or 9% of the adult internet population, at the end of 2010. eMarketer expects growth to surpass 26 percent in 2011 as Twitter reaches 11% of Internet users and 16.5% of adult social network users in the United States. By 2013, eMarketers forecasts nearly 28 million Americans will be tweeting.
The estimates are based on analysis of survey data and visitor statistics from over a dozen sources, and include US users who use any Internet-enabled device to access their Facebook and/or Twitter accounts at least once a month, including access through third-party apps.

Tuesday, February 15, 2011

email - v- twitter/facebook et al

Here’s a telling study that measured the Year-over-year use of email across all age ranges.

Not all that surprising to find that teens (12-17) are using it less than anyone considering how popular social networks and text messaging have become. Although it’s slightly surprising to see that the decline in email use carries all the way from ages 12-54.

I’ve got one big, obvious takeaway from this Study.

Our future customers won’t be checking their email all that often. At least not near as much as their text message or tweets.

This can only mean one thing, engaging in social media with these youngsters will be a vital part of our business futures. The other vital part will be text messaging and mobile advertising, which most of us are already starting to move into.

The reality is that the younger generations are faster paced and have much less patience than the older generations. Texting and social media are much faster and more open than traditional emailing.