Twitter is easy - but remember - the Tweeple are savvy

Twitter is Free. Twitter is everywhere . Its generates leads like crazy, its viral - - heck lets make money with it. Lets go

Here's what you have to remember - the marketplace is not naive - this is not 1920.

Twitter may be new (relatively) but the people who use it are savvy.

So before stumbling too much read this great Post from - emailcopywriter on HubPages- he knows his stuff.

Three Twitter Marketing Mistakes that will lose you money

Mistake 1 - Too Much Technology, Too Little Humanity

Most marketers think that if they used the latest new-fangled Twitter app in order to boost their marketing efforts, they will also increase social marketing ROI repeatedly. Sadly, this is not really the case. Twitter users primarily come online in order to connect with one another. If you don't connect any form of human interaction and try to do self-promotion, that will result in an instant rejection. Examples of this including using automation to tweet out promotions, but not responding to a user's customer support issue.

Mistake 2 - Too Much Business, Too Little Interest

Companies think assume because they are doing business on Twitter, they need to project their corporate best. The truth of the matter is when people come on Twitter, they come to have down-time and to chill. Anything that's too business-y will result in a lack on interest. Even though for you the bottom line is the bottom line, you need to project an image of fun and tweet out links that have entertainment value. An example of this is a boring corporate themed background image. Get something funky and fun, and be prepared to stand out from the rest of your boring peers.

Mistake 3 - Too Much Aggression, Too Little Communication

A lot of online marketers treat Twitter like any other online marketing channel. Build a following, send out endless links to promos, and hope for the best. This is really one of the most silly things that bloggers and website owners tend to do. People shy away from anything that's remotely commercial-orientated, and will most probably unfollow you and spread bad press about you. There are countless examples of backlash brands face when they're more interested in making money than in interacting with their customers.

In short, when you're more interested in technology, business and aggression, you're compromising on humanity, interest and communication. Ironically, this actually leaves plenty of money on the table.

To end, once you're aware of these 3 Twitter marketing mistakes, you're in an excellent position to correct them and end up making a windfall profit from monetizing Twitter as a marketing channel.

ref: - HubPages

10 Lessons I’ve Learned from Twitter

10 Lessons I’ve Learned from Twitter by Joseph Daniel
May 15, 2009, 7:15 pm


I have 1000 new friends, and 500 new stalkers. I’m no Aston Kutcher in terms of audience, but I’ve learned a few things during my six months on Twitter:

1. It’s less important to talk about what I had for breakfast, and better to respond to people about what they had.
2. People respond. In my travels, I have called out for help and had people give me directions, make restaurant suggestions, and even proposition me.
3. Businesses benefit from the direct exposure to clients, but I still see no way that Twitter can a real business plan.
4. Shaquille O’Neal (@The_Real_Shaq) is by far and away, the funniest, most authentic person on Twitter. I almost forgive him for all those victories against the Kings. He deserves all 1M of his followers and is the model for how to use this site.
5. Never trust a profile whose picture is a supermodel.
6. If you want to drive traffic to your blog, Twitter is the best tool to do so. I would have no audience beyond friends and family without it.
7. It’s less likely that you will get a personal response from anyone who has over 10,000 followers. Are you really that busy, @Obama, that you can’t DM me?
8. You’d be amazed at how many people have social media as a career.
9. The best days Twitter are when my sports contacts talk politics, my beer guys chat about music, and my friends connect through me (it took me a while to figure out #followfriday).
10. It’s not for everyone. Some people will give up on it after a week, but they will come back. Others will simply never get it, and that’s ok.

I know there is much more I can learn, but so far I’ve had fun.

http://porchwatch.com/2009/05/15/twitter10/

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